Movie theaters and the cinema industry have struggled to find ways to support active Military and Veterans, especially on Veterans Day. We typically see promotions and discounts on movie tickets and concession items targeted to military families to come to the movies on Veterans Day. Does that really benefit the military community? 

We have an opportunity to support a much larger vision with great impact focused on an industry-wide movie-going campaign partnering with Folds of Honor. Since 2007, this non-profit has provided life-changing scholarships to the spouses and children of America’s fallen or disabled military. Now, their mission expands to the families of America’s first responders.

Use the month of November to help your locations and patrons give back through our round up & donation program.